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In 1915 Joe Haddad left his home in Lebanon and moved his
family to America; settling in Peoria, Illinois. Four years later he opened a
small grocery store in the front part of his home at First and Shipman streets
on the city's south end. Joe's son Fred joined him in 1937 and they relocated
the store to a larger location with about 800 square feet. The new store was
located at Nebraska and Central in the middle of the city on the east bluff. Joe
died in the 1940's and Fred was left to run the store himself. The store
continued to grow and Fred began to look for a larger location to expand his
market. In 1950 he found just the location at 1911 Wisconsin, between Nebraska
and Kansas. This new location tripled the size of his market to 2,400 square feet
and allowed him to become a full service market.
In 1964 Fred's son Fred Haddad Jr. left the U.S. Air Force
and joined his father in the family business. Later that year they opened a
second store in West Peoria. Fred Jr. took over day-to-day operations for the West
Peoria Store. This new store was a large step up for Mr. Haddad as it increased
the store size to 4,000 square feet. The store was in a prime location sitting at
the corner of Rohmann and Sterling.
1977 saw the Wisconsin store close
its doors. Fred Sr. now moved to West Peoria to help with his son's store. The
city was growing and the market had out grown its current location. A discussion
was made to began to look for a new location to expand into. Four years later
and a little luck the Postal Service left its West Peoria location. This
location was ideal since it had also been a former grocery store. The Haddads'
wasted little time making a move on the property that was less than half a block
down the street.
The store is still at that location, 2407 W. Rohmann Ave. The
current size of 12,000 square feet is small in today's world of superstores but
comfortable and allows us to maintain our neighborhood feel.
Fred Jr. was ready to retire and get out of the business in
1996. His children showed no interest in continuing in the business so he sold
the store to long-time employee Garret Wrhel. Garret has worked in the grocery
business for nearly fifty years and was thrilled at an opportunity own this
family business. With the help of his son, Mark, they continue on the history of
Haddad's Market in the Peoria Area.
In 2004, Haddad's has continued to grow and Garret is
preparing to retire and allow his own son to take the family business into the
21st century.

| Past and Current Owners: |
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| Joe Haddad-Past |
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| Fred Haddad Sr. -Past |
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| Fred Haddad Jr. -Past |
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Garret Wrhel -Current |
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Mark Wrhel -Current |
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